Purpose-Built Rental Fund

The Cranson Capital Purpose-Built Rental Fund is partnered with experienced purpose-built rental (PBR) developers to offer accredited investors an opportunity to invest in a portfolio of PBR projects across Southern Ontario to hold for cash flow and long-term capital appreciation.

Watch the introduction video here.

A modern mixed-use building with a red brick front, large ground-floor windows, and a mural of colorful flowers on the side. There are people walking on the sidewalk and cars on the street.
Rendering of a modern multi-story residential building with white and brown exterior, large windows, and a sidewalk with pedestrians in front.
A modern multi-story residential building with glass balconies and brick exterior, with cars parked in front during early evening.
Rendering of a modern multistory building with a dark red brick facade, large windows, and an arched entrance on a city street, under a partly cloudy sky.

  • PBR developments are residential apartment buildings constructed solely for the purpose of renting the units out. They differ from condos as they are built by developers specializing in PBR with one landlord for the entire building. They feature durable, sustainable design, optimized for tenant living and offering professional management services. The fund is focused on mid-rise projects, under 200,000 square feet for time and cost efficiencies.

  • PBR is being incentivized at all levels of government, including an HST exemption for new PBR development; eliminated minimum parking requirements; development charges deferral; rent control exemption for new builds after Nov 2018 and a new 15% reduction in City of Toronto property taxes for new multi-residential builds. CMHC will finance up to 95% of total project costs. The lower required equity capital investment enhances potential project returns.

  • Accredited investors can invest in the Cranson Capital Real Estate Development Fund using their RRSP and TFSA accounts to earn returns over the long-term in a tax efficient manner.

  • Ontario residents are expected to increase by 2.5M over the next 10 years. The current slowdown in housing starts will not keep up with long-term demand for new housing. This will create a significant housing supply gap in 3-5 years. Purpose-built rental projects can fill this gap.

$30 Million

Target Raise

Fund Leadership and Advisory Board

Portrait of a middle-aged man wearing a suit and tie, with glasses and a beard.

Anthony Heller
President & CEO, Plazacorp

A man with a beard and short hair wearing a dark blue blazer and a light-colored, checkered button-up shirt, crossing his arms and smiling against a plain white background.

Devon Cranson, CPA, CMA
President & President,
Cranson Capital

  • Marlon Bray

    EVP Clark Construction

  • Josh Kaufman

    Co-Founder and Principal InnoDev Partners

  • Shlomo Marder

    CFO, Nortown Electric;
    President, Marder Foundation

  • Oren Turkienicz

    Principal and Vice President Acquisitions
    Pinemount Developments

  • Investment Philosophy: To become equity partners with experienced developers, capitalizing on their ability to generate profits. The Fund intends to maximize returns while mitigating downside risk for investors by diversifying across a portfolio of projects.

    Diversification: The Fund will invest in development of new residential real estate mainly in Southern Ontario. Investments are expected be diversified by property type including high-rise, mid-rise, low-rise and rezoning opportunities with a variety of developers.

    Deal Structuring: The Fund, through the Limited Partnership, will structure investments to prioritize return of capital and priority hurdles for the Fund. The Fund may invest as debt or equity targeting project IRRs of 18% or higher.

  • Deal Sourcing: The Fund will utilize existing relationships and deal flow from developers along with our network of industry contacts.

    Due Diligence: The Fund will conduct thorough due diligence to determine the suitability and structure of investments.

    Investment Approvals: The Fund will require approval from its Advisory Board before committing to any investment.

    Project Oversight: Developers will provide the Fund project status reports, bank statements, quarterly financial statements and sales activity reports. Development projects will be governed by a Development Management Agreement (DMA). The DMA will outline the responsibilities of the Developer and include approval rights and certain protections in favour of the Fund.

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